Twelve Truisms for most Small Businesses
* Your business is unique, the challenges are common.
* It's not what you are doing in business, but rather what you are
not doing that is more important.
* It's easier to anticipate problems, rather than solve them.
* Your strength is your competitor's weakness, conversely their
strength is your weakness.
* Always navigate from strength, be proactive. The best time to
prepare for war is in times of peace.
* If you put good people in a bad system, you get bad results.
* Change is happening at an accelerating rate, the best way to predict
your future, is to create it. "Don't wait until you are thirsty to dig your well".
* Your competition affects your prices, not your costs.
* You compete for business, and you compete for labor. If you are
complacent, so are your employees.
* Problems in business are complex, if they were easy to solve you
could buy a list of standard procedures on how to solve them.
* Errant assumptions are at the heart of every poor decision, the
ongoing assumption you could be totally wrong, is the key to getting
it completely right.
* Business has finite resources, nothing is neutral. Every decision
you make either adds to your net worth, or subtracts from it.
